Send Email
sendthank you, your email has been sent
There aren’t subcultures like there used to be. Fashion has become so driven by mass consumerism that everyone looks the same and it’s hard to be really inspired anymore.

It’s easy for people to dismiss fashion as being frivolous and superficial, (frankly most of it is), but when you look back at some of the most seminal subcultures in history, how people dressed played an important role in shaping identities, attitudes and beliefs. You only have to look at mods, punks, skinheads, new romantics, etc. They all had a point of view and you were either with them or against them. It created diverse groups that creatively inspired each other – it’s how subcultures morph, bifurcate and grow.

But our dominant culture is ‘fast’.

Designers create too many collections each year, only to be copied in mass quantities by the high street.  The pillaging of vintage archive looks and designers' ideas has become the accepted order of business.

We should take inspiration from the people who did things better the first time around and create something authentically new. Instead, we're going around in fast creative circles rather than making progress.

Fashion week should be a privilege.
Only for the most creative, inspired minds.
Who push our imaginations.
And challenge today's overly commercial fashion mediocrity.

#OUTOFHAND is for the fashion troublemakers.
newsletter
Register to receive our weekly newsletter.
SENDthank you